VisitLiverpool

Copywriting case study: visitliverpool

Service
Visitor Guide copy (digital and offline)


VisitLiverpool

When the official tourism board for Liverpool City Region needed their seasonal city visitor guides writing, they knew who to call. 

After living in the city for over 10 years and with 5 years working in tourism under her belt, there was no one better than Lucy to write the content. 

Distributed to Tourist Information Centres across the city and nationwide, the guides explore everything the city has to offer, from popular tourism establishments to the hidden gems only a local knows about. 

Lucy has now written two seasonal guides for the city, spanning approximately 56 pages each. 

The creation of the seasonal guides see Lucy embed herself within the VisitLiverpool team, familiarising herself with the city’s current focuses, new offerings and upcoming events. Lucy created content that inspired and engaged potential visitors whilst aligning with the requirements of city partners and stakeholders. 

Take a look at Lucy’s latest version of the guide here.

"Lucy was exceptional in helping our Visitor Guide have that local feel through the copy, she met tight deadlines and I would highly recommend Lucy for all copywriting pieces"

James Wood, VisitLiverpool/Marketing Liverpool


Your copywriter

Lucy is an experienced copywriter with over a decade of writing under her belt. Lucy embeds herself within your team and gives your brand a voice.

 

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Sam Crawford

by Crawford is led by Sam Crawford, a multi-award-winning Squarespace website designer with 700+ sites launched for clients in over 30 countries. He builds fast, mobile-friendly Squarespace 7.1 websites designed for SEO, clear structure, and conversion.

As a Squarespace Expert, Enterprise Partner, Circle Member, and community speaker, Sam is known for pushing the platform’s limits. With 200+ reviews, clients highlight by Crawford’s clarity, precision, and real-world results like higher rankings and stronger lead generation.

https://bycrawford.com
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